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The founder of FitJoy decided to create this brand of bars after being diagnosed with celiac disease and suffering from a severe sensitivity to artificial sweeteners.

He decided to create bars that were suitable for people with celiac disease, which did not have artificial sweeteners, that were compatible with a healthy lifestyle and that also had a delicious flavour.

He knew that the process of creating these bars would not be easy. Two and a half years, thousands of hours, more than 100 taste tests, contracts with several manufacturers, some small victories and big setbacks and all for a single idea. To develop FitJoy bars.

As in most cases, the effort was worthwhile and he managed to create bars that offer a complete gourmet flavour experience that also have a balanced nutritional profile.

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